Itachi Uchiha is one of the most loved Naruto characters, ever. I believe he may even be the most loved in the series. This is largely deserved, though. Itachi was a legendary figure, even though the people in the Naruto universe didn’t recognize him as one.
Being born into the prideful Uchiha Clan, Itachi was never affected by the Curse of Hatred of the Uchiha. Instead, he embodied the burning Will of Fire. He was one of the few Uchiha to possess it, others being Izumi, Shisui, Kagami, Sasuke, Sarada, and Obito. His love for his brother and the village itself was incomparable.
At the beginning of the series, Itachi was revealed to us all as a criminal, who had slaughtered his entire clan on a whim.
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